AI in Marketing Research - appsontechnologies

Revolutionizing Market Research with AI-Powered Conversation Analysis and Prompting

Introduction

We partnered with a prominent marketing research firm in the United States to build an innovative platform that leverages transcribed conversations and advanced Large Language Models (LLMs) to deliver actionable insights. This platform also includes a seamless chat feature to enhance customer interaction.

Challenges Faced by the Client

The client needed a robust solution to:

Efficiently analyze vast amounts of transcribed conversational data.  Provide intelligent prompts and insights for their customers using LLM technology.
Incorporate a real-time chat feature to improve customer engagement and support.
Ensure scalability and reliability of the platform within a secure environment.

Our Solution

We developed a comprehensive platform that integrates cutting-edge AI and LLM technologies to meet the client’s needs. The solution included

1: Advanced Conversation Analysis

We utilized transcribed customer conversations and applied LLM Sonet 3.0 and OpenAI Engine to:

Extract meaningful patterns and trends from the data.
Generate intelligent, context-aware prompts and responses tailored to customer queries.
Provide actionable insights that drive decision-making for marketing strategies.

2: Real-Time Chat Feature

To enhance user interaction, we implemented a real-time chat feature using Python Flask:

Allowed customers to engage dynamically with the platform.
Integrated the chat feature with LLM technology to ensure accurate and context-aware responses.

3: Scalable and Secure Infrastructure

We hosted the platform on AWS Environment, leveraging its scalability and security to:

Handle high volumes of data and user activity.
Ensure the confidentiality and integrity of sensitive customer data.

4: Database Solution

The platform utilized a robust database system, including:

MySQL for structured data management.
Vector Database for storing and retrieving high-dimensional data efficiently

5: Front-End Development

We built a user-friendly and responsive front end using:

Angular for a dynamic and interactive interface.
Vanilla JavaScript for custom features and fine-tuned performance.

Impact

The deployment of this platform significantly enhanced the client’s capabilities
in marketing research:

Improved Customer Insights:

Leveraging LLMs allowed the firm to uncover deeper insights from conversational data, improving their recommendations and strategies

Enhanced Customer Experience:

The real-time chat feature provided instant support and intelligent responses, elevating user satisfaction.

Scalability:

The AWS-based infrastructure ensured the platform could handle increasing data and user demands seamlessly.

Efficiency Gains:

Automating the analysis and response process reduced the time required to generate insights, allowing the firm to focus on strategic decision-making

Technologies Used

Programming Language and Frameworks:

Python Flask

Large Language Models:

LLM Sonet 3.0, OpenAI Engine

Front-End Development:

Angular, Vanilla JavaScript

Cloud Infrastructure:

AWS Environment

Database:

MySQL, Vector Database

Conclusion

Our collaboration with the marketing research firm showcases how AI and LLM technologies can transform traditional market research practices. By creating an intelligent and interactive platform, we enabled the client to deliver superior insights and support to their customers. For inquiries or to learn how we can support your business, please contact us

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